Editorial lead in 180 Global's 'Every Team Needs' through-the-line World Cup campaign. The entire campaign follows French football great Zinedine Zidane across the world as he assembles a perfect team of soccer player types, starring some of the greatest players in the game. The entire campaign was visualized as a graphic novel and continued onto social media where fans could win points and prizes throughout the World Cup by following their own team heroes during the tournament.