In-house strategist and writer for K-Swiss with the specific brief to introduce a narrative/ storytelling approach across all brand platforms — ad campaigns and products naming, POS and posters. Leading to some unorthodox and award-winning initiatives and campaigns.
K-Swiss
MFCEO
Kenny Powers hooks up with Michael Bay and Adam McKay (among others) in this 72andsunny made campaign.
You gotta know your classics
Wrote and creative directed this sneaker influencer campaign around K-Swiss's most iconic shoe. The shoe's story on one side, limited-edition posters by leading designers on the other. Won a Wood Pencil at D&AD.
You gotta know your classics
Wrote and creative directed this sneaker influencer campaign around K-Swiss's most iconic shoe. The shoe's story on one side, limited-edition posters by leading designers on the other. Won a Wood Pencil at D&AD.
You gotta know your classics
Wrote and creative directed this sneaker influencer campaign around K-Swiss's most iconic shoe. The shoe's story on one side, limited-edition posters by leading designers on the other. Won a Wood Pencil at D&AD.
MFCEO
Kenny Powers hooks up with Michael Bay and Adam McKay (among others) in this 72andsunny made campaign.
In-house strategist and writer for K-Swiss with the specific brief to introduce a narrative/ storytelling approach across all brand platforms — ad campaigns and products naming, POS and posters. Leading to some unorthodox and award-winning initiatives and campaigns.
MFCEO
Kenny Powers hooks up with Michael Bay and Adam McKay (among others) in this 72andsunny made campaign.