I joined the radical coffee start-up Moyee FairChain Coffee in 2012 to lay the groundwork for a creative brand strategy and tone of voice. I continue to work side by side the brand's founder to create copy and campaigns that call attention to the global coffee industry's inherent unfairness. With. a miniscule budget but great freedom, we have been able to reach the coffee-drinking masses through provocative work, including a series of naughty videos with 180 Global.
I joined the radical coffee start-up Moyee FairChain Coffee in 2012 to lay the groundwork for a creative brand strategy and tone of voice. I continue to work side by side the brand's founder to create copy and campaigns that call attention to the global coffee industry's inherent unfairness. With. a miniscule budget but great freedom, we have been able to reach the coffee-drinking masses through provocative work, including a series of naughty videos with 180 Global.
Under the influence
Brand lead for this video campaign made in collaboration with 180 Amsterdam. One of several unorthodox videos created to launch Moyee Coffee. This one was named Fast Company's Ad of the Week.
Under the influence
Brand lead for this video campaign made in collaboration with 180 Amsterdam. One of several unorthodox videos created to launch Moyee Coffee. This one was named Fast Company's Ad of the Week.
End of Days
Names
moyee coffee
Rockstar
Bad Things Good People
Moyee Chats
Wrote and produced a Spotify series in the future of coffee.
Moyee Chats
Wrote and produced a Spotify series in the future of coffee.
100% Nuclear
For the annual Nuclear Security Summit in The Hague we created a limited release 100% Radical. Brewed extra strong to keep 58 world leaders, 3,000 journalists, 5,000 delegates, 13,000 security agents and 66 nuclear sniffing dogs up all night, every night, to get the job done.
100% Nuclear
For the annual Nuclear Security Summit in The Hague we created a limited release 100% Radical. Brewed extra strong to keep 58 world leaders, 3,000 journalists, 5,000 delegates, 13,000 security agents and 66 nuclear sniffing dogs up all night, every night, to get the job done.
I joined the radical coffee start-up Moyee FairChain Coffee in 2012 to lay the groundwork for a creative brand strategy and tone of voice. I continue to work side by side the brand's founder to create copy and campaigns that call attention to the global coffee industry's inherent unfairness. With. a miniscule budget but a freedom, we have been able to reach the coffee-drinking masses through provocative work, including a series of naughty videos with 180 Global.