For the last 12 years give or take i’ve been house wordsmith and poet for the successful Dutch upstart beer brand Uiltje. Together with owner Robbert Uyleman and celebrated Dutch artist Gerben Valkema we’ve churned out something like 400 labels over the years. Reason enough to bundle them in a book with publisher / Uitgeverij L. All the crazy-*ss labels, all the beercan poetry, all the fun. Book launched this week across major Dutch outlets.
Reviews
"Need to enhance your brand's performance? Take this steroid."
-Rob Schwartz, Global Creative President TBWA Worldwide
"Storytelling on Steroids will give even the most ad-hardened civilians a great insight into how the modern world works."
-Wallpaper magazine
"John Weich has written an exceptionally well crafted book that delves into the motivation, craft, timing, culture, mechanics and myths of modernstorytelling. By drilling down into specific case studies, he's provided insight to inspire rather than a roadmap to mindlessly follow. A must read for those looking to create and connect in this space."
-Susan Bonds, CEO & Founder, 42 Entertainment
"John Weich has written a book that is at once eye-opening and instructive. If you’ve not quite understood how and why story has found its way to Madison Avenue and why it has become such a powerful force in branding, trust me, you will.
-Commarts
storytelling on steroids
storytelling on
steroids
Reviews
"Need to enhance your brand's performance? Take this steroid."
-Rob Schwartz, Global Creative President TBWA Worldwide
"Storytelling on Steroids will give even the most ad-hardened civilians a great insight into how the modern world works."
-Wallpaper magazine
"John Weich has written an exceptionally well crafted book that delves into the motivation, craft, timing, culture, mechanics and myths of modernstorytelling. By drilling down into specific case studies, he's provided insight to inspire rather than a roadmap to mindlessly follow. A must read for those looking to create and connect in this space."
-Susan Bonds, CEO & Founder, 42 Entertainment
"John Weich has written a book that is at once eye-opening and instructive. If you’ve not quite understood how and why story has found its way to Madison Avenue and why it has become such a powerful force in branding, trust me, you will.
-Commarts
For the last 12 years give or take i’ve been house wordsmith and poet for the successful Dutch upstart beer brand Uiltje. Together with owner Robbert Uyleman and celebrated Dutch artist Gerben Valkema we’ve churned out something like 400 labels over the years. Reason enough to bundle them in a book with publisher / Uitgeverij L. All the crazy-*ss labels, all the beercan poetry, all the fun. Book launched this week across major Dutch outlets.
Reviews
"Need to enhance your brand's performance? Take this steroid."
-Rob Schwartz, Global Creative President TBWA Worldwide
"Storytelling on Steroids will give even the most ad-hardened civilians a great insight into how the modern world works."
-Wallpaper magazine
"John Weich has written an exceptionally well crafted book that delves into the motivation, craft, timing, culture, mechanics and myths of modernstorytelling. By drilling down into specific case studies, he's provided insight to inspire rather than a roadmap to mindlessly follow. A must read for those looking to create and connect in this space."
-Susan Bonds, CEO & Founder, 42 Entertainment
"John Weich has written a book that is at once eye-opening and instructive. If you’ve not quite understood how and why story has found its way to Madison Avenue and why it has become such a powerful force in branding, trust me, you will.
-Commarts