United Nations development programme (UNDP)
x FairChain Foundation
A joint project between the United Nations Development Programme (UNDP) and the FairChain Foundation, The Other Bar empowered consumers to take direct action against farmer poverty. The chocolate bar came with a ‘digital passport’ (tracks cocoa from bean to bar) and blockchain-powered token that allows consumers to reinvest in farmers and communities who brought them the bar. The Other Bar piloted a new way of doing business with developing-world producers and won a Shorty Award for Developing Nations.
A joint project between the United Nations Development Programme (UNDP) and the FairChain Foundation, The Other Bar empowered consumers to take direct action against farmer poverty. The chocolate bar came with a ‘digital passport’ (tracks cocoa from bean to bar) and blockchain-powered token that allows consumers to reinvest in farmers and communities who brought them the bar. The Other Bar piloted a new way of doing business with developing-world producers and won a Shorty Award for Developing Nations.
World's first blockchain chocolate bar
As brand lead, concept, writer and podcaster for this project, worked closely with the UNDP and the APEOSAE coop's 170 individual cocoa, coffee and banana farmers in Ecuador.
World's first blockchain choco bar
As brand lead, concept, writer and podcaster for this project, worked closely with the UNDP and the APEOSAE coop's 170 individual cocoa, coffee and banana farmers in Ecuador.
Cash in or reinvest
The Other Bar tested the hypothesis that consumers will reward sustainable business practices and brands (over non-sustainable ones). With The Other Bar, they had two choices: a discount on their next purchase of the chocolate bar, or reinvest in the community where the bar came from (they could track when and where the tree was actually planted). The majority of consumers chose to reinvest the dollar value in local communities.
Cash in or reinvest
The Other Bar tested the hypothesis that consumers will reward sustainable business practices and brands (over non-sustainable ones). With The Other Bar, they had two choices: a discount on their next purchase of the chocolate bar, or reinvest in the community where the bar came from (they could track when and where the tree was actually planted). The majority of consumers chose to reinvest the dollar value in local communities.
Beyond advertising
The Other Bar kickstarted a debate in outlets from Fast Company to the World Economic Forum about whether corporations should invest at least a portion of their global marketing spend into impact projects. The Other Bar even made its way to Davos and was presented by UNDP Administrator Achim Steiner as ground-breaking initiative. Soon after the Dutch Queen Maxima was spotted carrying one…
Beyond advertising
The Other Bar kickstarted a debate in outlets from Fast Company to the World Economic Forum about whether corporations should invest at least a portion of their global marketing spend into impact projects. The Other Bar even made its way to Davos and was presented by UNDP Administrator Achim Steiner as ground-breaking initiative. Soon after the Dutch Queen Maxima was spotted carrying one…